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Vol 19, No 3 (2017): September-December Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study Abstract  PDF
Tanti Handriana, Wahyu Rahman Wisandiko
 
Vol 6, No 3 (2004): September-December The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers Abstract  PDF
T. Ramayah, Aizzat Mohd. Nasurdin, Mohd. Nasser Noor, Quah Boon Sin
 
Vol 11, No 2 (2009): May - August Corporate Social Responsibility and Marketing: What Works and What Doesn’t Abstract  PDF
Licen Indahwati Darsono
 
Vol 11, No 3 (2009): September - December The Implementation of Corporate Social Responsibility (CSR) in Central Java Earthquake: A Preliminary Study on Consumer Belief, Attitude, and Purchase Intention Abstract  PDF
Kresno Agus Hendarto
 
Vol 11, No 3 (2009): September - December Psychological Factors and Reference Potential of Market Mavens Abstract  PDF
Jofi Puspa
 
Vol 9, No 2 (2007): May - August Coworker Exchange, Leader-Member Exchange, and Work Attitudes:P A Study of Coworker Dyads Abstract  PDF
Tri Wikaningrum
 
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