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| Issue |
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| Vol 19, No 3 (2017): September-December |
Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study |
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Tanti Handriana, Wahyu Rahman Wisandiko |
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| Vol 9, No 2 (2007): May - August |
Coworker Exchange, Leader-Member Exchange, and Work Attitudes:P A Study of Coworker Dyads |
Abstract
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Tri Wikaningrum |
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| Vol 6, No 3 (2004): September-December |
The Relationships between Belief, Attitude, Subjective Norm, and Behavior Towards Infant Food Formula Selection: The Views of the Malaysian Mothers |
Abstract
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T. Ramayah, Aizzat Mohd. Nasurdin, Mohd. Nasser Noor, Quah Boon Sin |
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| Vol 11, No 2 (2009): May - August |
Corporate Social Responsibility and Marketing: What Works and What Doesn’t |
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Licen Indahwati Darsono |
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| Vol 11, No 3 (2009): September - December |
The Implementation of Corporate Social Responsibility (CSR) in Central Java Earthquake: A Preliminary Study on Consumer Belief, Attitude, and Purchase Intention |
Abstract
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Kresno Agus Hendarto |
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| Vol 11, No 3 (2009): September - December |
Psychological Factors and Reference Potential of Market Mavens |
Abstract
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Jofi Puspa |
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| Vol 24, No 1 (2022): January-April |
Millennials' Response Toward Luxury Fashion Brands: The Balance Theory’s Perspective |
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Hasnizam Shaari, Siti Nadia Sheikh Abdul Hamid, Hashed Ahmed Mabkhot |
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| Vol 24, No 1 (2022): January-April |
Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants |
Abstract
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iin mayasari, Handrix Chris Haryanto, Iyus Wiadi, Adrian Azhar Wijanarko, Willy Abdillah |
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