Passion Berwirausaha pada Pengusaha Muda

Petra Merieska, IJK Sito Meiyanto
(Submitted 4 January 2019)
(Published 4 January 2019)

Abstract


This study aims to understand understanding the dynamics of passion in youth entrepreneurs when running a business. By understanding the dynamics of passion in running a business, youth entrepreneurs can understand the importance of passion's role in his business so as to avoid failure. In order to achieve these objectives, a phenomenological study was conducted on purposively selected participants, ie nascent new business entrepreneurs who have a passion for entrepreneurship aged 18 to 34
years. Data were collected using semi-structured phenomenological interviews and analyzed using a phenomenological analysis approach. The results show that the dynamics of passion play an important role in the three series of areas of entrepreneurial activity: 1) product creation and development, 2) business establishment, 3) business development. While also found the aspects of personal, environmental and behavior that affect the emergence of entrepreneurial passion on them.

Keywords


passion; phenomenology; youth entrepreneurs

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DOI: 10.22146/gamajop.42394

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