Passion Berwirausaha pada Pengusaha Muda

Petra Merieska, IJK Sito Meiyanto
(Submitted 4 January 2019)
(Published 4 January 2019)


This study aims to understand understanding the dynamics of passion in youth entrepreneurs when running a business. By understanding the dynamics of passion in running a business, youth entrepreneurs can understand the importance of passion's role in his business so as to avoid failure. In order to achieve these objectives, a phenomenological study was conducted on purposively selected participants, ie nascent new business entrepreneurs who have a passion for entrepreneurship aged 18 to 34
years. Data were collected using semi-structured phenomenological interviews and analyzed using a phenomenological analysis approach. The results show that the dynamics of passion play an important role in the three series of areas of entrepreneurial activity: 1) product creation and development, 2) business establishment, 3) business development. While also found the aspects of personal, environmental and behavior that affect the emergence of entrepreneurial passion on them.


passion; phenomenology; youth entrepreneurs

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DOI: 10.22146/gamajop.42394


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