KERANGKA KERJA PERENCANAAN PENGEMBANGAN PRODUK SEBAGAI PENINGKATAN DAYA SAING INDUSTRI KECIL MENENGAH

Broto Widya Hartanto; Subagyo Subagyo

doi:10.22146/teknosains.35574

KERANGKA KERJA PERENCANAAN PENGEMBANGAN PRODUK SEBAGAI PENINGKATAN DAYA SAING INDUSTRI KECIL MENENGAH

https://doi.org/10.22146/teknosains.35574

Broto Widya Hartanto^(1*), Subagyo Subagyo⁽²⁾

(1) Departemen Teknik Mesin dan Industri, Universitas Gadjah Mada
(2) Departemen Teknik Mesin dan Industri, Universitas Gadjah Mada
(*) Corresponding Author

Abstract

This study developed a new product development planning framework for small and medium enterprise (SME) in creative industry sector to increase the business competitiveness. The development process referred to the stages of design science research. The development stage adapted the first two stages of the modular function deployment (MFD), those are the description stage of consumer need through the house of quality, and functional decomposition. The study explained that the application of MFD adaptation is effective and adequate to the creative SME condition. The technical concepts were able to be screened and scored by using pugh selection matrix. However, every technical concepts could not be described into detailed domain functions and means. Therefore, the addition of methods applied in parallel was carried out, that is the concept decomposition with the function means tree, and the technical solution synthesis with the axiomatic design so that the design process is easier to handle. It’s recommended to eliminate the zigzagging process in axiomatic design, since it has been done on the function means tree and the use of customer relationship management data base to support voice of customer.

Keywords

Competitiveness; Functional decomposition; New product development; Quality function deployment; Small medium enterprise

Full Text:

PDF

References

[1] K. Perindustrian, “Inovasi Jadi Kunci Sukses IKM Berdaya Saing,” 2016. [Online]. Available: http://www.kemenperin.go.id/artikel/16493/ Inovasi-Jadi-Kunci-Sukses-IKM-Berdaya-Saing. [Accessed: 20-Mar-2018].

[2] Bisnis Indonesia, “DIY Perlu Kembangkan Industri Kreatif,” 2018. [Online]. Available: http://semarang.bisnis.com/read/20180110/14/97279/ diy-perlu-kembangkan-industri-kreatif. [diakses pada tanggal 17 Januari 2018].

[3] Hamdan, “Kebijakan Dan Strategi Pengembangan Ekonomi Kreatif,” 2016.

[4] K. P. Widagdo, “IKM di Indonesia: Permasalahan, dan Strategi Pengembangannya,” 2014. [Online]. Available: http://bdiyogyakarta.kemenperin.go.id/news/post/2014/04/ 15/117/ikm-di-indonesia:-permasalahan-dan-strategi-pengembangannya. [Accessed: 05-Nov-2017].

[5] DetikFinance, “ini kendala yang dihadapi pelaku industri kreatif,” 2016. [Online]. Available: https://finance.detik.com/berita-ekonomi-bisnis/d- 3284282/ini-kendala-yang-dihadapi-pelaku-industri-kreatif. [Accessed: 15-Jan-2018].

[6] S. Ahmedova, “Factors for Increasing the Competitiveness of Small and Medium- Sized Enterprises (SMEs) in Bulgaria,” Procedia - Soc. Behav. Sci., vol. 195, pp. 1104–1112, 2015.

[7] B. J. Hicks, S. J. Culley, R. D. Allen, and G. Mullineux, “A framework for the requirements of capturing, storing and reusing information and knowledge in engineering design,” Int. J. Inf. Manage., vol. 22, no. 4, pp. 263–280, 2002.

[8] Z. Ayag, “An integrated approach to concept evaluation in a new product development,” J Intell Manuf, 2014.

[9] J. D. Owens, “Why do some UK SMEs still find the implementation of a new product development process problematical?,” Manag. Decis., vol. 45, no. 2, pp. 235–251, 2007.

[10] J. D. Owens and J. Davies, “The Importance of a New Product Development (NPD) process: Getting Started.,” 1st Eur. Conf. KM, no. 1995, pp. 1–12, 2000.

[11] J. Nicholas, A. Ledwith, and H. Perks, “New product development best practice in SME and large organisations: Theory vs practice,” Eur. J. Innov. Manag., vol. 14, no. 2, pp. 227–251, 2011.

[12] K. A. Fantazy and M. Salem, “The value of strategy and flexibility in new product development,” J. Enterp. Inf. Manag., vol. 29, no. 4, pp. 525–548, 2016.

[13] M. A. Schilling, “Toward a general modular systems theory and its application to interfirm product modularity,” Acad. Manag. Rev., vol. 25, no. 2, pp. 312–334, 2000.

[14] R. G. Cooper and E. J. Kleinschmidt, “2 New Product Performance: What Distinguishes the Star Products,” Aust. J. Manag., vol. 25, no. 1, pp. 17–46, 2000.

[15] S. L. Chan and W. H. Ip, “A dynamic decision support system to predict the value of customer for new product development,” Decis. Support Syst., vol. 52, no. 1, pp. 178–188, 2011.

[16] G. Erixon, “Modular function deployment : a method for product modularisation,” PhD. Thesis., KTH, Dept. of Manufacturing systems, 1998.

[17] K. Osman, N. Bojčetić, and D. Marjanović, “Multi Criteria Decision Making in Product Platform Development and Evaluation,” Int. Des. Conf., pp. 17–20, 2010.

[18] K. Osman, N. Bojčetić, and D. Marjanović, “Implementation of Modular Architecture of Cooling Generators,” pp. 465–474, 2008.

[19] F. S. Borjesson, “Improved Output in Modular Function Deployment Using Heuristics,” Proc. 17th Int. Conf. Eng. Des., vol. 4, no. 17, pp. 24–27, 2009.

[20] M. Onori, H. Alsterman, and J. Barata, “An architecture development approach for evolvable assembly systems,” (ISATP 2005). 6th IEEE Int. Symp. Assem. Task Plan. From Nano to Macro Assem. Manuf. 2005., pp. 19–24, 2005.

[21] A. Erlandsson, “Effective Product Planning - Product Planning in combination with modular product design enables a co-ordinated efficient development of products and manufacturing system in Swedish,” Licentiate Thesis. The Royal Institute of Technology. Stockholm, 1993.

[22] A. Uppalanchi, “Application of Quality Function Deployment in new product and service development Presented to the Faculty of the Graduate School of the In Partial Fulfillment of the Requirements for the Degree,” 2010.

[23] M. U. Anielozie and S. A. Mostafavi, “Incorporating Customer Needs into Products - A Case Study in an FMCG Company,” Master’s Thesis in Production Engineering and Management at Department of Production Engineering KTH Royal Institute of Technology, 2012.

[24] M. Israr and A. Gangele, “A Quality function deployment methodology for product development,” Int. J. Emerg. trends Eng. Res., vol. 2, no. June, pp. 52–63, 2014.

[25] B. Cerit, G. Küçükyazıcı, and G. Kalem, “Quality Function Deployment and Its Application on a Smartphone Design,” Balk. J. Electr. Comput. Eng., vol. 2, no. 2, pp. 86–91, 2014.

[26] D. Raudberget, “The Decision Process In Set-Based Concurrent Engineering- An Industrial Case Study,” Int. Des. Conf., pp. 937–946, 2010.

[27] A. Thakker, J. Jarvis, M. Buggy, and A. Sahed, “3DCAD conceptual design of the next-generation impulse turbine using the Pugh decision-matrix,” Mater. Des., vol. 30, no. 7, pp. 2676–2684, 2009.

[28] A. J. Robotham, “The use of function/means trees for modelling technical, semantic and business functions,” J. Eng. Des., vol. 13, no. 3, pp. 243–251, Sep. 2002.

[29] T. Runhua, “The Conceptual Design of a Fast Clasping Mechanism Based on Function Means Tree and TRIZ,” TRIZ J., 2000.

[30] P. Holzner, E. Rauch, P. R. Spena, and D. T. Matt, “Systematic Design of SME Manufacturing and Assembly Systems Based on Axiomatic Design,” Procedia CIRP, vol. 34, pp. 81–86, 2015.

[31] W. L. Kuechler and V. K. Vaishnavi, “A Framework for Theory Development in Design Science Research: Multiple Perspectives,” J. Assoc. Inf. Syst., vol. 13, no. 6, pp. 395–423, 2012.

[32] D. H. Henard and D. M. Szymanski, “Why Some New Products Are More Successful Than Others,” J. Mark. Res., vol. 38, no. 3, pp. 362–375, 2001.

[33] R. G. Cooper, “The Dimensions of Industrial New Product Success and Failure,” J. Mark., vol. 43, no. 3, p. 93, 1979.

[34] A. Griffin and J. R. Hauser, “The Voice of the Customer,” Mark. Sci., 1993.

[35] J. F. Hair, W. C. Black, B. J. Babin, R. E. Anderson, and R. L. Tatham, “Multivariate Data Analysis,” Prentice Hall. 2009.

DOI: https://doi.org/10.22146/teknosains.35574

Article Metrics

Abstract views : 6113 |

Refbacks

There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Policies Publishing System Copyright Notice Site Map Journal History Visitor Statistics Abstracting & Indexing

Username
Password
Remember me