Economic Empowerment Activities, Health Education, and Educational Literacy in Pasir Huni Village, Cimaung Sub-District, Bandung Regency, West Java
Abstract
The Community Service Program (Kuliah Kerja Nyata/KKN) is a form of community engagement carried out by higher education institutions. This KKN activity was conducted in Pasir Huni Village, Cimaung District, Bandung Regency, which was selected due to its potential for developing micro, small, and medium enterprises (MSMEs), the community’s limited knowledge regarding non-communicable diseases such as hypertension and diabetes mellitus, and the suboptimal management of environmental cleanliness and the utilization of recyclable materials. The aim of this activity is to identify the community’s potentials and needs as well as to help address existing problems through participatory and collaborative approaches. Through this program, the university strives to provide concrete contributions to economic development, improvement of public health, and enhancement of environmental cleanliness.The implementation methods included training, technical guidance, mentoring, counseling, and demonstrations. The results indicated a positive response from the community, reflected in the enthusiasm of residents in participating in various activities such as MSME product logo design training, technical guidance on creating online stores, digital marketing training, health education, free health check-ups, demonstrations of clean and healthy living behaviors, environmental cleanliness education for elementary school students, and technical guidance on utilizing recyclable materials.In conclusion, the program successfully implemented three main areas: economic empowerment through MSME development, health promotion through education and free health services, and educational literacy through environmental cleanliness education and the utilization of recyclable materials. The program outputs include MSME product logo designs, an online store management module, and a community service activity video.
References
Anugrah, R., Perwirianto, H. W., Zulfania, M., Ratih, D., Aprilianda, E. N., Haryawan, S. H., Rachmawan Putra, M. A., Wardana, B. S., Cahya, R. A., Ramadhan, R. T., & Arum, D. P. (2022). Penerapan branding produk dan digital marketing sebagai strategi pemasaran UMKM. Community Development Journal : Jurnal Pengabdian Masyarakat, 3(2), 740–746. https://doi.org/10.31004/cdj.v3i2.4702
Cahyani, A., Nurhaningsih, Tuti., Karnati, Netti., & Rahmawati, Desi. (2024). Kuliah Kerja Nyata sebagai implementasi pendidikan berbasis masyarakat di perguruan tinggi. Jurnal Kajian dan Penelitian Umum, 2(2), 19–29. https://doi.org/10.47861/jkpu-nalanda.v2i2.726
Eka Hartati, Q., Sutantri, Khoiril Mala, I. (2024). Pengaruh digital marketing terhadap perilaku konsumen di Indonesia. Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora, 4(2), 2621–119
Hidayah, H., & Musamma, N. S. (2024). Efektivitas modul literasi digital pemasaran dalam meningkatkan pengetahuan dan keterampilan perempuan pelaku usaha mikro dan kecil. MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi, 8(2), 179. https://doi.org/10.35329/mitzal.v8i2.4817
Jannah, A. M., Shakinah, E. Della, Rahma, G. H., & Nuraini, I. (2025). Program penyuluhan penyakit degeneratif dan kesehatan gratis di Desa Sukaraja, Bogor, Jawa Barat. Jurnal Mandala Pengabdian Masyarakat, 6(1), 39–46. https://doi.org/10.35311/jmpm.v6i1.521
Kusuma, N. I. P. R., Asriel, E. M., Prabowo, S. P. P., Addany, A. S., Muddin, I. N., & Turmudi, H. (2023). Peran mahasiswa dalam pembangunan desa melalui kuliah kerja nyata tematik di Desa Gentan Sukoharjo. SWARNA: Jurnal Pengabdian Kepada Masyarakat, 2(3), 292–300. https://doi.org/10.55681/swarna.v2i3.411
Lestanti, S., & Budiman, S. N. (2022). Pemanfaatan barang bekas menjadi barang bermanfaat bagi masyarakat di masa pandemi. Dedication: Jurnal Pengabdian Masyrakat, 77–86. https://doi.org/10.31537/dedication.v6i1.660
Panduan Kuliah Kerja Nyata Universitas ’Aisyiyah Bandung 2025 (2025).
Purnomo, T. A., & Sunarsih, D. (2023). Sosialisasi pemilahan sampah organik dan non-organik di SDN Banjarharjo 07 Jawa Tengah. Jurnal Abdi Masyarakat Indonesia, 3(2), 465–472. https://doi.org/10.54082/jamsi.687
Sutanto, H., Jumaedi, J., Nurhaliza, E., & Mardiah, A. (2024). Pengaruh adopsi teknologi digital dan strategi pemasaran online terhadap kinerja bisnis dalam kewirausahaan di Indonesia. Sanskara Ekonomi dan Kewirausahaan, 3(01), 53–66. https://doi.org/10.58812/sek.v3i01.467
UU RI No. 12/2012 Tentang Pendidikan Tinggi
Copyright (c) 2025 Jurnal Pengabdian, Riset, Kreativitas, Inovasi, dan Teknologi Tepat Guna
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
