The Commodification of Female Sensuality in Indonesian Film Industry: Case Study of Warkop DKI

https://doi.org/10.22146/ikat.v4i1.53188

Debby Dwi Elsha(1*), Andri Prasetyo Yuwono(2)

(1) Department of Communication Science, University of Technology Yogyakarta
(2) Department of Communication Science, University of Technology Yogyakarta
(*) Corresponding Author

Abstract


This paper is an analysis of the process of commodification of female sensuality in an Indonesian- based film industry. Taking the case of Warkop DKI, a franchise film which continues commodifying comedy, social political criticism, and sexy women in generating profits since 1979. The commodification of female sensuality is displayed through stories, scenes, and shots which highlight parts of the female body as well as interactions between male and female characters that indicate sexual activities. However, in Warkop DKI Reborn: Jangkrik Boss! Part 1 and Part 2 which were released in 2017, the female sensuality was decreased. Applying qualitative method comprising from interviews, film observations and literature studies this paper found out that the presence of female producers does not play a great role in decreasing the use of female sensuality in those industry.


Keywords


film; female; sensuality; commodification; industry

Full Text:

PDF


References

Afneta, Andrine Prima. (2015). Komodifikasi Kebertubuhan Perempuan Dalam Wacana Erotika dan Pornografi pada Tayangan Televisi. Jurnal Komunikasi Indonesia, 4 (2), 127-139.

Arief, Sarief M., dkk. (1997). Permasalahan Sensor dan Pertanggungjawaban Etika Produksi. Jakarta: Badan Pertimbangan Film Nasional.

Ayun, Primada Qurrota. (2015). Sensualitas dan Tubuh Perempuan dalam Film-film Horor di Indonesia (Kajian Ekonomi Politik Media). Jurnal Simbolika, 1 (1), 10.

Barker, Chris. (2005). Cultural Studies Teori dan Praktik (terjemahan: Tim Kunci Cultural Studies Centre). Yogyakarta: PT Bentang Pustaka.

Barnard, Malcolm. (1996). Fashion as Communication. Terj: Idy Subandy Ibrahim dan Drs. Yosal Iriantara, MS. 2009. Yogyakarta: Jalasutra.

Elsha, Debby Dwi. (2019). Representasi Perempuan Dalam Film Spectre. Jurnal PIKMA. 2 (1), 3-13. Ida, Rachmah & Surya, Yuyun Izzati. (2003). Politik Tubuh Dan Sensualitas Perempuan: Diskursus Media Terhadap Fenomena Goyang Penyanyi Dangdut Perempuan. Universitas Airlangga, Surabaya.

Film Indonesia. (2018). Data Penonton. August 14, 2018, retrieved from http://filmindonesia.or.id/movie/spectator/2007-2018#.W3NGH-gzbIU.

Haryanti, Astrid & Fiona Suwana. (2014). The Construction of Feminism In Indonesian Film: Arisan! 2. Procedia – Social and Behavioral Science, 155 (2014) ,236-241. doi: 10.1016/j.sbspro.2014.10.285

Kurnia, Novi. (2006). Lambannya Pertumbuhan Industri Film. Jurnal Ilmu Sosial dan Ilmu Politik, 9(3), 271-196.

Kurnia, Novi. (2017). Consuming Gender and Disability in Indonesian Film. Jurnal ASPIKOM, 3 (3), 570-587.

Lathifah, Siti Nur. (2017). Komodifikasi Hijab Dalam Film Religi Islami Layar Lebar Indonesia (Undergraduate Thesis, Universitas Brawijaya , Indonesia). Retrieved from http://repository.ub.ac.id/8384/

Mosco, Vincent. (1996). The Political Economy of Communication: Rethinking and Renewal. London: Sage Publication.

Mulvey, Laura. (1999). “Visual Pleasure and Narrative Cinema”. Film Theory and Criticism: Introductory Readings. In Leo Barudy and Marshall Cohen (Eds.) Newyork: Oxford UP.

Pratama, Dio. (2014). Eksploitasi Tubuh Perempuan Dalam Film “Air Terjun Pengantin” Karya Rizal Mantovani”. eJournal Ilmu Komunikasi, 2 (4), 297–311.

Pratista, Himawan. (2016). Memahami Film Edisi 2. Yogyakarta: Montase Press.

Nugroho, Garin & Dyna Herlina Suwarto. (2015). Krisis dan Paradoks Film Indonesia. Jakarta: PT Kompas Media Nusantara.

Puteri, Bertilia. (2017). Representasi Perempuan Dalam Film Maju Kena Mundur Kena (1983) dan Warkop DKI Reborn: Jangkrik Boss! Part 1 (Undergraduate Thesis). Universitas Airlangga, Indonesia.

Sen, Khrisna. (1994). Indonesian Cinema : Framing the New Order, London: Zed Book.

Synott, Anthony.(1993). Tubuh Sosial. Simbolisme, Diri, dan Masyarakat. Yogyakarta: Jalasutra.

Said, Salim. (1989). Profil dunia Film Indonesia. Jakarta: GrafitiPers.

Winarno, Andhika Martha. (2013). Representasi Perempuan Dalam Film Horor Indonesia (Undergraduate Thesis). Universitas Airlangga , Indonesia.

Yin, Robert K. (2014). Studi Kasus: Desain & Metode. Depok: Raja Grafindo Persada



DOI: https://doi.org/10.22146/ikat.v4i1.53188

Article Metrics

Abstract views : 2321 | views : 2943

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Debby Dwi Elsha

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats