* Corresponding Author
Consumer Willingness to Pay of Organic Rice and The Factors which Affected in Pontianak
https://doi.org/10.22146/ipas.11227 Heru Setiyadi(1*), Slamet Hartono(2), Dwidjono Hadi Darwanto(3)
(1) Department of Agricultural Socio Economics, Faculty of Agriculture, Universitas Gadjah Mada
(2) Department of Agricultural Socio Economics, Faculty of Agriculture, Universitas Gadjah Mada
(3) Department of Agricultural Socio Economics, Faculty of Agriculture, Universitas Gadjah Mada
(*) Corresponding Author
Abstract
Organic rice is claimed as one of staples food alternative choice. Consuming organic rice is not only about fulfilling the quality needs but also a part of life style. Organic rice is also available in many modern retails in Pontianak so that it is affordable enough to be consumed by Pontianak’s residents. The aims of study were to analyze Willingness To Pay (WTP) of consumers with Contingent Valuation Method (CVM) and find factors affected consumers WTP value of organic rice . Primary data were collected during March to April 2016 and analyzed by multiple regression. The samples of Pontianak’s residents were used as respondents. The result showed that willingness to pay rate of organic rice in Pontianak was low. The age, price of organic rice, ergonomic packaging, respondent expenditure in month, and non-organic rice price affected WTP with marked positive, while marital status factor had negative marked.
Keywords
Full Text:
PDFReferences
Abdillah, R. F. 2014. Analisis Kesediaan Membayar (Willingness To Pay) Produk Healthy Food Beras Merah Pulen di Serambi Botani, Botani Square, Bogor. Skripsi. Institut Pertanian Bogor.
Anonymous. 2015. Kementan: Pertanian Organik Berkembang Pesat. [online] Available at: http://industri.bisnis.com/read/20150130/99/397019/kementan-pertanian-organik berkembang-pesat/ [Accessed 27 January 2016].
BAPPEDA Kota Pontianak. 2015. Rencana Pembangunan Jangka Menengah Kota Pontianak 2015-2019. [online] Gambaran Umum Kota Pontianak. Available at: http:edoc.pontianakkota.go.id/ .../37-bab-ii-gambaran-umum/ [Accessed 28 March 2016].
Celona, N. 2015. Analisis Kesediaan Membayar Konsumen Beberapa Komoditi Sayuran Organik (Studi Kasus: Giant Hypermarket, Botani Square, Kota Bogor). Skripsi. Institut Pertanian Bogor.
Cerda, A. A., L. Y. Gracia, S. O. Farias, M. Alvaro, and Ubilla. 2012. Consumer Preferences and Willingness To Pay for Organic Apples. Ciencia e Investigación Agraria Agricultural Economics, 39(1): 47-59.
Daulay, M. D. 2012. Analisis Proses Keputusan Pembelian Konsumen Untuk Membayar (Willingness To Pay) Mie Instan Sayur di Serambi Botani, Botani Square, Bogor. Skripsi. Institut Pertanian Bogor.
Fauzi, A. 2006. Ekonomi Sumber Daya Alam dan Lingkungan Teori dan Aplikasi. Jakarta: Gramedia Pustaka Utama.
Gujarati, D. N. 2006. Dasar-Dasar Ekonometrika. Jakarta: Erlangga.
Hanis, A. I. A. H., S. Jinap, M. Nasir, R. Alias, and M. Shahrim. 2012. Consumers’ Demand and Wllingness to Pay for Rice Attributes in Malaysia. International Food Research Journal, 19(1): 363-369.
Hidayati, N. 2013. Analisis Willingness To Pay untuk Sayuran Organik di Toko All Fresh Bogor. Skripsi. Institut Pertanian Bogor.
Husodo, S. and Bharoto. 2009. Willingness To Pay Konsumen Terhadap Produk Pertanian Organik (Studi Kasus di Kodya Yogyakarta). Jurnal Ilmu-Ilmu Pertanian Sekolah Tinggi Penyuluhan Pertanian Yogyakarta, 5(1): 31-37.
Ibitoye, O. O., N. M. Nawi, N. H. Kamarulzaman and N. Man. 2014. Consumer’s Awareness towards Organic Rice in Malaysia. International Food Research Journal, 21(5): 1711-1718.
Iwamoto, H. 2012. Consumers’ willingness-to-pay for low-calorie labeled Rice. Paper presented to the 56th Australian Agricultural and Resource Economics Society (AARES) annual conference, Freemantle, Australia, February 7-10.
Kementerian Pertanian RI. 2014. Buletin Konsumsi Pangan. Pusat Data dan Sistem Informasi Pertanian, 5(4): 1-65.
Pouratashi, M. 2012. Factors Influencing Consumers’ Willingness To Pay for Agricultural Organic Products (AOP). International Conference on Applied Life Sciences (ICALS2012) ISALS: Conference Proceedings. Croatia: InTech, pp. 371-376.
Pramono, S.W. 2012. Analisis Willingness To Pay Konsumen terhadap Tahu Kita (Studi Kasus di Joyo Swalayan, Jakarta Selatan). Skripsi. Institut Pertanian Bogor.
Prasetyo, B,. dan L. M. Jannah. 2008. Metode Penelitian Kuantitatif: Teori dan Aplikasi. Jakarta: PT Raja Grafindo Persada.
Sari, H. P. dan L. Setiartiti. 2015. Willingness To Pay Perbaikan Kualitas Pelayanan Kereta Api. Jurnal Ekonomi dan Studi Pembangunan, 16 (2): 200-209.
Soewadji, J. 2012. Pengantar Metodologi Penelitian. Jakarta: Mitra Wacana Media.
Sumarwan, U. 2011. Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Bogor: PT Ghalia Indonesia.
Suwanda, A. D. 2012. Analisis Kesediaan Membayar (Willingness To Pay) Beras Analog di Serambi Botani, Botani Square, Bogor. Skripsi. Institut Pertanian Bogor.
Utami, D. P. 2011. Analisis Pilihan Konsumen dalam Mengkonsumsi Beras Organik di Kabupaten Sragen. Mediagro, 7(1): 41-58.
DOI: https://doi.org/10.22146/ipas.11227
Article Metrics
Abstract views : 3534
| 
views : 3550
Refbacks
- There are currently no refbacks.
Upcoming Issues :
-
Ilmu Pertanian (Agricultural Science) ISSN 0126-4214 (print), ISSN 2527-7162 (online) is published by Faculty of Agriculture Universitas Gadjah Mada collaboration with Perhimpunan Sarjana Pertanian Indonesia (PISPI) and licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.