Faktor Determinan Perilaku Konservasi Energi dalam Skala Rumah Tangga dan Sektor Transportasi pada Konsumen Produk Elektronik Ramah Lingkungan dan BBM Non - Subsidi

Rizqy Amelia Zein, Ilham Nur Alfian
(Submitted 10 May 2016)
(Published 3 December 2018)


Excessive energy consumption is the main cause of high emissions in our atmosphere, so that energy conservation remains a vital issue in combatting climate change. This research aimed to investigate determinant factors that supported the conservation behavior of green electronic products and non-subsidised petrol consumer. Energy conservation behavior can be explained by two dimensions; psychological dimension, which is pro-environmental values and attitudes; and positional dimension, which is socioeconomic status. The research was conducted using a social survey design by employing a combination of the paper-based an online questionnaire. Involving 143 respondents, this research came into conclusion that key determinant factor which influenced energy conservation behavior in household sector is external motivation or reducing household energy costs, so that it can be categorized as a rational decision. Meanwhile, in the transportation sector, intrinsic motivation and pro-environmental values were important determinant factors that enticing energy consumption behavior. Therefore, energy conservation behavior in the transportation sector is determined by internal factors, so that it is mentioned as an idealistic decision.


Abstrak. Konsumsi energi yang berlebihan merupakan penyebab utama menumpuknya emisi karbon di atmosfir, sehingga isu mengenai konservasi energi menjadi isu yang penting untuk mengatasi perubahan iklim. Tujuan penelitian ini untuk mengidentifikasi faktor determinan yang berpengaruh pada perilaku konservasi energi pada pengguna produk elektronik ramah lingkungan dan bahan bakar non-subsidi. Perilaku konservasi energi dapat dijelaskan oleh dua dimensi; dimensi psikologis, yaitu nilai dan sikap pro-lingkungan; dan dimensi positional, yang mencakup status sosioekonomi. Penelitian ini menggunakan desain penelitian survei sosial dan menggunakan kombinasi kuesioner cetak dan daring yang diisi oleh 143 responden. Faktor determinan perilaku konservasi energi pada skala rumah tangga yang utama adalah motivasi eksternal, yaitu penghematan biaya belanja energi, sehingga dapat digolongkan sebagai keputusan rasional. Namun pada sektor transportasi, faktor determinan yang utama adalah motivasi intrinsik dan nilai pro-lingkungan. Artinya, perilaku konservasi dalam sektor transportasi ditimbulkan oleh faktor-faktor internal yang idealis, sehingga dapat dikategorikan sebagai keputusan idealis.


energy consumption behaviour; green-electronic products; household; transportation

Full Text: PDF

DOI: 10.22146/jpsi.10818


APA Task Force. (2009). Psychology and global climate change: Addressing a multi-faceted phenomenon and set of challenges. Washington DC: American Psycho­logical Association.

Attari, S., DeKay, M., Davidson, C., & de Bruin, W. (2010). Public perceptions of energy consumption and savings. Proceedings of the National Academy of Sciences of the United States of America, 107(37), 16054–16059. doi: 10.1073/pnas.1001509107/-/DCSupplemental.www.pnas.org/cgi/doi/10.1073/pnas.1001509107

Brandon, G., & Lewis, A. (1999). Reducing household energy consumption: A qualitative and quantitative field study. Journal of Environmental Psychology, 19, 75–85.

Bryman, A. (2012). Social research methods. Oxford: Oxford University Press.

Connor, S. (2014). IPCC report paints bleak picture of war, famine and pestilence: “Climate change is happening and no one in the world is immune.” Diunduh tanggal 3 April 2014 dari http://www.independent.co.uk/environment/climate-change/ipcc-report-paints-bleak-picture-of-war-famine-and-pestilence-climate-change-is-happening-andno-one-in-the-world-is-immune-9224777.html

Corbetta, P. (2003). Social research: Theory, methods and techniques. London: SAGE.

Corner, A., Venables, D., Spence, A., Poortinga, W., Demski, C., & Pidgeon, N. (2011). Nuclear power, climate change and energy security : Exploring British public attitudes. Energy Policy, 39(9), 4823–4833. doi: 10.1016/j.enpol.2011.06.037

Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conser­vation

behavior: The difficult path from information to action. American Psychologist, 41(5), 521–528. doi: 10.1037/0003-066X.41.5.521

De Groot, J. I. M., & Steg, L. (2009). Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model. The Journal of Social Psychology, 149(4), 425–49. doi: 10.3200/SOCP.149.4.425-449

De Vaus, D. (2002). Surveys in social research 5th edition. London: Routledge.

Demeritt, D. (2006). Science studies, climate change and the prospects for constructivist critique. Economy and Society, 35(3), 453–479. doi: 10.1080/ 03085140600845024

Dennis, M. L., Soderstrom, E. J., Koncinski, W. S., & Cavanaugh, B. (1990). Effec­tive dissemination of energy-related information: Applying social psycho­logy and evaluation research. American Psychologist, 45(10), 1109–1117. doi: 10.1037/0003-066X.45.10.1109

Dunlap, R. E. (2008). The new environmental paradigm scale: From marginality to worldwide use. The Journal of Environmental Education, 40(1), 3–18. doi: 10.3200/JOEE.40.1.3-18

Dunlap, R. E., Liere, K. D. Van, Mertig, A. G., & Jones, R. E. (2000). Measuring endorsement of the new ecological paradigm: A revised NEP scale. Journal of Social Issues, 56(3), 425–442.

Eysenbach, G., & Wyatt, J. (2002). Using the internet for surveys and health research. J Med Internet Res, 4(2). doi: 10.2196/jmir.4.2.e13

Gifford, R. 1997. Environmental psychology: Principles and practice (2nd ed.). Boston: Allyn and Bacon.

Han, H. (2014). The norm activation model and theory-broadening: Individuals’ decision-making on environmentally-responsible

convention attendance. Journal of Environmental Psychology, 40(2014), 462–471. doi: 10.1016/ j.jenvp.2014.10.006

Harland, P., Staats, H., & Wilke, H. A. M. (2007). Situational and personality factors as direct or personal norm mediated predictors of pro-environmental behavior: Questions derived from norm-activation theory. Basic and Applied Social Psychology, 29(4), 323–334. doi: 10.1080/01973530701665058

Kaiser, F., Wölfing, S., & Fuhrer, U. (1996). Environmental attitude and ecological behaviour. Journal of Environmental Psychology, 19(1), 1-19.doi: 10.1006/ jevp.1998.0107

Kantola, S. J., Syme, G. J., & Campbell, N.A. (1984). Cognitive dissonance and energy conservation. Journal of Applied Psychology, 69(3), 416–421. doi: 10.1037/0021-9010.69.3.416

Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520. doi: 10.1108/EUM0000000006155

Mayer, A. (2014). Climate change: 4 countries that are fighting the trend. Diunduh tanggal 3 April 2014 dari http://www.cbc.ca/news/technology/climate-change-4-countries-that-are-fighting-the-trend-1.2593219

Muryanto, B. (2014). Sustainable consumption needed for environmental health. Diakses tanggal 3 April 2014, dari http://www.thejakartapost.com/news/2014/04/01/sustainable-consumption-needed-a-health.html

Nossar, R. (2014). Di ASEAN, Indonesia paling boros listrik AC. Diakses pada tanggal 29 April 2014, dari http://industri.kontan.co.id/news/di-asean-indonesia-paling-boros-listrik-ac

Peattie, K. (2010). Green consumption: Behavior and norms. Annual Review of Environment and Resources, 35(1), 195–228. doi: 10.1146/annurev-environ-032609-094328

Pusat Teknologi Pengembangan Sumber Daya Energi. (2014). Outlook energi Indonesia 2013. Diunduh dari www.bppt.go.id

Raaij, W. Van, & Verhallen, T. (1983). A behavioral model of residential energy use. Journal of Economic Psychology, 3, 39–63. doi: 10.1016/01674870(83)900570

Schultz, P. W. (2005). Values and their relationship to environmental concern and conservation behavior. Journal of Cross-Cultural Psychology, 36(4), 457–475. doi: 10.1177/0022022105275962

Schultz, P. W., & Zelezny, L. (1999). Values as predictors of environmental attitudes: Evidence for consistency across 14 countries. Journal of Environmental Psychology, 19, 255–265. doi: 10.1006/jevp.1999.0129

Sekretariat Panitia Teknis Sumber Energi. (2006). Blueprint pengelolaan energi nasional 2006-2025. Diunduh dari www.esdm.go.id.

Steg, L., & de Groot, J. (2010). Explaining prosocial intentions: Testing causal relationships in the norm activation model. The British Journal of Social Psychology/The British Psychological Society, 49(Pt 4), 725–43. doi: 10.1348/014466609X477745

Steg, L., Van den Berg, A. E., & De Groot, J. I. (2013). Environmental psychology: An introduction. Chicester: BPS Blackwell.

Stern, P. (1992). What psychology knows about energy conservation. American Psychologist, 47(10), 1224–1232. doi: 10.1037//0003-066X.47.10.1224

Stratospheric Protection Division. (2014). What you should know about refrigerants when purchasing or repairing a residential A/C system or heat pump. Diunduh pada 29 April

29 2014 dari http://www.epa.gov/ozone/title6/pha- seout/22phaseout.html

Sue, V. M., & Ritter, L. A. (2006). Conducting online surveys. Quality and quantity. London: SAGE.

Sugiyono, A. (2012). Data historis konsumsi energi dan proyeksi permintaan-penyediaan energi di sektor transportasi. In Adiarso (Ed.), Prosiding Seminar dan Peluncuran Buku Outlook Energi Indonesia 2012 (pp. 24–29). Jakarta: Badan Pengkajian dan Penerapan Teknologi.

Turaga, R. M. R., Howarth, R. B., & Borsuk, M. E. (2010). Pro-environ­mental behavior: Rational choice meets moral motivation. Annuals of the New York Academy of Sciences, 1185, 211–24. doi: 10.1111/j.1749-6632.2009.05163.x

van der Werff, E., & Steg, L. (2015). One model to predict them all: Predicting energy behaviours with the norm activation model. Energy Research & Social Science, 6, 8–14. doi: 10.1016/ j.erss.2014.11.002

Vining, J., & Ebreo, A. (2002). Emerging theoretical and methodological pers­pec­tives on conservation behaviour. Urbana, 60607(312), 541–558.

Young, R. De. (1985). Encouraging environmentally appropriate behavior: The role of intrinsic motivation. Journal of Environmental Systems, 15(4), 281–292.

Young, R. De. (1990). Some psychological aspects of living lightly: Desired lifestyle patterns and conservation behavior. Journal of Environmental Systems, 203(3), 215–227.

Young, R. De. (1996). Some psychological aspects of reduced consumption beha­vior the role of intrinsic satisfaction and competence motivation. Environ­ment and Behavior, 28(3), 358–409.

Zhao, H. H., Gao, Q., Wu, Y. P., Wang, Y., & Zhu, X. D. (2014). What affects green

consumer behavior in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143–151. doi: 10.1016/ j.jclepro.2013.05.021


  • There are currently no refbacks.

Copyright (c) 2018 Jurnal Psikologi

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.