Da’wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements
Rahmania Santoso(1), Desi Dwi Prianti(2*)
(1) Master Program of Communication Science, Brawijaya University
(2) Centre for Culture and Frontier Studies, Brawijaya University
(*) Corresponding Author
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Airikka, S. (2014). The role of emotional branding in building brand personality from a consumer perspective.
Al-Nashmi, M. M., & Almamary, A. A. (2017). The relationship between Islamic marketing ethics and brand credibility: A case of pharmaceutical industry in Yemen. Journal of Islamic Marketing, 8(2), 261–288. https://doi.org/10.1108/JIMA-03-2015-0024
Azhari, Muhammad Zakky & Oktavia, Y. (2019). The Role Of Islamic Symbol In Advertising Among Hijabers and Non-Hijabers Using Elm Framework. Journal of Management and LEadership, 2.
Barthes, Roland. 2007. Membedah Mitos-Mitos Budaya Massa: Semiotika atau. Sosiologi Tanda, Simbol dan Representasi. Yogyakarta: Jalasutra.
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Diamant, J. (2019). The countries with the 10 largest Christian populations and the 10 largest Muslim populations. Pew Research Center.
Floren, J., Rasul, T., & Gani, A. (2019). Islamic marketing and consumer behaviour: a systematic literature review. Journal of Islamic Marketing, 2017. https://doi.org/10.1108/JIMA-05-2019-0100
Greenberg, B. S., & Salwen, M. B. (2014). Mass communication theory and research: Concepts and models. In An integrated approach to communication theory and research (pp. 75–88). Routledge.
Hall, S. (2006). The Origins of Cultural Studies. Media Education Foundation. https://www.mediaed.org/transcripts/Stuart-Hall-the-Origins-of-Cultural-Studies-Transcript.pdf
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Husna, A. (2019). Komodifikasi Agama: Pergeseran Praktik Bisnis dan Kemunculan Kelas Menengah Muslim. Jurnal Komunikasi Global, 7(2), 227–239. https://doi.org/10.24815/jkg.v7i2.12050
Industri Halal untuk Semua - Analisis Data Katadata. (2020).
Jasad, U. (2011). Dakwah dan Komunikasi Transformatif, Mencari Titik Temu Dakwah dan Realitas Sosial Ummat. Aalauddin University Press.
Kamili, S. M. bin A. al. (2017). Media islam Salafiyyah, Ahlusunnah wal jamma’ah.
Karoui, S., & Khemakhem, R. (2019). Factors affecting the Islamic purchasing behavior – a qualitative study. Journal of Islamic Marketing, 10(4), 1104–1127. https://doi.org/10.1108/JIMA-12-2017-0145
Kesuma, teuku meldi. (2012). Prinsip dan kriteria ISPO. Department of Management, 1(1), 59–82.
Morissan. (2013). Teori Komunikasi: Individu Hingga Massa. Jakarta: Kencana.
Naseri, A. & Tamam, E. (2012). Impact of Islamic ReligiousSymbol in Producing Favorable Attitude Toward Advertisement, The Public Administration and Social Policies Review. 8.
Nata, Abuddin., Abdillah, Suwiro Masykuri & Arief, A. (2005). Integrasi Ilmu Agam Dan Ilmu Umum. PT Raja Grafindo Persada.
Pujarama, Widya & Yustisia, I. R. (2020). Aplikasi MEtode Analisis Resepsi untuk Penelitian Gender dan Media (Edisi PErt). UB Press.
Rahmani, Zeino’abedin, E. a. (2013). Modeling The Effectiveness of Ad Effectiveness Message Through Focusing on Islamic Beliefs in an Islamic Market. Advances in Environmental Biology.
Rizki, A. M. (2015). Advertising as A Marketing Communication. International Research Journal of Management, IT and Social Sciences, 2(5), 23–25.
Somantri, G. (2018). Aspek Islamic Branding Dalam Keputusan Pembelian Produk Kosmetik Mahasiswa Universitas Muhammadiyah Yogyakarta Dengan Religiusitas Sebagai Variabel Moderasi. New England Journal of Medicine, 372(2), 2499–2508.
Syahputra, Is. (2017). Paradigma Komunikasi Profetik; Gagasan dan Pendekatan. Simbiosa Rekatama Media.
Syuhud, A. F. (2018). Ahlussunnah Wal Jamaah: Islam Wasathiyah, Tasamuh, Cinta Damai. A. Fatih Syuhud.
Wahyudi, D. (2017). Pengantar Akidah Akhlak dan Pembelajarannya. Lintang Rasi Aksara Books.
Airikka, S. (2014). The role of emotional branding in building brand personality from a consumer perspective.
Al-Nashmi, M. M., & Almamary, A. A. (2017). The relationship between Islamic marketing ethics and brand credibility: A case of pharmaceutical industry in Yemen. Journal of Islamic Marketing, 8(2), 261–288. https://doi.org/10.1108/JIMA-03-2015-0024
Azhari, Muhammad Zakky & Oktavia, Y. (2019). The Role Of Islamic Symbol In Advertising Among Hijabers and Non-Hijabers Using Elm Framework. Journal of Management and LEadership, 2.
Barthes, Roland. 2007. Membedah Mitos-Mitos Budaya Massa: Semiotika atau. Sosiologi Tanda, Simbol dan Representasi. Yogyakarta: Jalasutra.
Bukhari, S. N. Z., & Isa, S. M. (2019). Islamic branding: insights from a conceptual perspective. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-02-2018-0035
Diamant, J. (2019). The countries with the 10 largest Christian populations and the 10 largest Muslim populations. Pew Research Center.
Floren, J., Rasul, T., & Gani, A. (2019). Islamic marketing and consumer behaviour: a systematic literature review. Journal of Islamic Marketing, 2017. https://doi.org/10.1108/JIMA-05-2019-0100
Greenberg, B. S., & Salwen, M. B. (2014). Mass communication theory and research: Concepts and models. In An integrated approach to communication theory and research (pp. 75–88). Routledge.
Hall, S. (2006). The Origins of Cultural Studies. Media Education Foundation. https://www.mediaed.org/transcripts/Stuart-Hall-the-Origins-of-Cultural-Studies-Transcript.pdf
Hidayat, Nur. (2013). Akhlak TaSawuf. Yogyakarta: Ombak.
Husna, A. (2019). Komodifikasi Agama: Pergeseran Praktik Bisnis dan Kemunculan Kelas Menengah Muslim. Jurnal Komunikasi Global, 7(2), 227–239. https://doi.org/10.24815/jkg.v7i2.12050
Industri Halal untuk Semua - Analisis Data Katadata. (2020).
Jasad, U. (2011). Dakwah dan Komunikasi Transformatif, Mencari Titik Temu Dakwah dan Realitas Sosial Ummat. Aalauddin University Press.
Kamili, S. M. bin A. al. (2017). Media islam Salafiyyah, Ahlusunnah wal jamma’ah.
Karoui, S., & Khemakhem, R. (2019). Factors affecting the Islamic purchasing behavior – a qualitative study. Journal of Islamic Marketing, 10(4), 1104–1127. https://doi.org/10.1108/JIMA-12-2017-0145
Kesuma, teuku meldi. (2012). Prinsip dan kriteria ISPO. Department of Management, 1(1), 59–82.
Morissan. (2013). Teori Komunikasi: Individu Hingga Massa. Jakarta: Kencana.
Naseri, A. & Tamam, E. (2012). Impact of Islamic ReligiousSymbol in Producing Favorable Attitude Toward Advertisement, The Public Administration and Social Policies Review. 8.
Nata, Abuddin., Abdillah, Suwiro Masykuri & Arief, A. (2005). Integrasi Ilmu Agam Dan Ilmu Umum. PT Raja Grafindo Persada.
Pujarama, Widya & Yustisia, I. R. (2020). Aplikasi MEtode Analisis Resepsi untuk Penelitian Gender dan Media (Edisi PErt). UB Press.
Rahmani, Zeino’abedin, E. a. (2013). Modeling The Effectiveness of Ad Effectiveness Message Through Focusing on Islamic Beliefs in an Islamic Market. Advances in Environmental Biology.
Rizki, A. M. (2015). Advertising as A Marketing Communication. International Research Journal of Management, IT and Social Sciences, 2(5), 23–25.
Somantri, G. (2018). Aspek Islamic Branding Dalam Keputusan Pembelian Produk Kosmetik Mahasiswa Universitas Muhammadiyah Yogyakarta Dengan Religiusitas Sebagai Variabel Moderasi. New England Journal of Medicine, 372(2), 2499–2508.
Syahputra, Is. (2017). Paradigma Komunikasi Profetik; Gagasan dan Pendekatan. Simbiosa Rekatama Media.
Syuhud, A. F. (2018). Ahlussunnah Wal Jamaah: Islam Wasathiyah, Tasamuh, Cinta Damai. A. Fatih Syuhud.
Wahyudi, D. (2017). Pengantar Akidah Akhlak dan Pembelajarannya. Lintang Rasi Aksara Books.
DOI: https://doi.org/10.22146/jh.69678
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