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Vol. 37 (1), 2025
Initiating and Harmonizing: Key Strategies in Community-Based Tourism Development in Yogyakarta
Endy Marlina1; Ratika Tulus Wahyuhana2; Annisa Mu’awanah Sukmawati2
1Department of Architecture, University of Technology Yogyakarta, Indonesia
2Department of Urban and Regional Planning, University of Technology Yogyakarta, Indonesia
Abstract
This study examines the initiation and harmonization strategies in the development and communication of community-based tourism in Bejiharjo Village, which has succeeded in becoming an example of best practice compared to various other efforts that have been less successful. Through community participation, stakeholder collaborations, and effective communication, this research highlights the key factors that support the sustainability and success of community-based tourism. This qualitative research utilizes a phenomenological approach that involves the researcher engaging in a tourism development program with the community for two years to reveal the community's aspirations and strategies in inductively developing tourism. In-depth interviews were conducted to capture memories of events that have long passed and unveil the community's views on the formation and development of tourism. This research shows a unique perspective in initiating and harmonizing Community-Based Tourism (CBT), where internal motivation encourages the community to take ownership and lead tourism development, ensuring sustainability and the alignment of social as well as economic benefits to local values. This action strengthens the concept of community empowerment, going beyond the idea that only external actors can provide empowerment. The concept of community empowerment in the development of the Bejiharjo Tourism Village includes (1) initiating -internal motivation as the key to carrying out community empowerment-, (2) networking, (3) enabling, (4) empowering, (5) protecting, and (6) harmonizing -uniting the entire process to ensure the sustainability of public empowerment. These findings provide insights for the government and stakeholders in tourism development to plan better programs resulting in more benefits for improving community welfare.
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