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Vol 40 No 2 (2025): May

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Submitted
Nov 29, 2023
Accepted
Jun 20, 2024
Published
May 28, 2025
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E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness

https://doi.org/10.22146/jieb.v40i2.10994
Tito Aditya Perdana
titoperdana26@gmail.com
Universitas Dian Nuswantoro
Nanda Adhi Purusa
Universitas Dian Nuswantoro
Rudi Kurniawan
Universitas Dian Nuswantoro
Tito Wira Eka Suryawijaya
Universitas Dian Nuswantoro

Corresponding Author(s) : Tito Aditya Perdana

titoperdana26@gmail.com

Journal of Indonesian Economy and Business, Vol 40 No 2 (2025): May

Abstract

Introduction/Main Objectives: This study aims to determine the implementation and the right business strategy for sustainable fisheries that adopt the "E-Blue" blue economy ecosystem model. Background Problems: The challenges faced in developing a booming blue economy emphasize the need for strong commitment and collaboration between central and regional governments, to support overall development. The background problems also recognize technology’s impact on the activities of micro, small and medium enterprises (MSMEs) and stress the significance of quick responses to these changes. Novelty: This lies in the study’s exploration of the role of digital transformation in sustainable fisheries within the blue economy framework. It emphasizes the need for commitment, innovation, and technological adaptation to ensure the success of blue economy-based development. Research Methods: This qualitative study adopts a narrative approach to gather data on sustainable fisheries strategies aligned with the blue economy ecosystem model. The research utilizes this approach to gain insights into the development possibilities for the research object. Finding/Results: The study's findings highlight the crucial role of the government’s commitment and decisive actions for the successful development of the blue economy in the fisheries sector. The study underscores the potential of digital transformation as a bridge between stakeholders and consumers, enabling efficient supply chain management and diverse product processing for community welfare. Conclusion: The study concludes that successful blue economy development relies on strong collaboration between governments, innovative policy programs, and swift responses to technological changes. The study emphasizes the importance of conti­nuous innovation to enhance competitiveness and market access in Indonesia's fisheries sector.

Keywords

Blue economy Central Java coastel MSMEs digital transformation sustainability
Perdana, T. A., Purusa, N. A., Kurniawan, R., & Suryawijaya, T. W. E. (2025). E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness. Journal of Indonesian Economy and Business, 40(2), 256 -. https://doi.org/10.22146/jieb.v40i2.10994
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Author Biographies

Tito Aditya Perdana, Universitas Dian Nuswantoro

Tito Aditya Perdana is a lecturer and researcher at the Department of Management, Universitas Dian Nuswantoro (UDINUS), Semarang, Indonesia where he has been a faculty member since February 2020. He earned his Bachelor’s degree in Economics at the Department of Economics and Development Studies, Faculty of Economics and Business, Universitas Diponegoro (UNDIP) Semarang, Indonesia. He did his Master’s degree in Economics at Universitas Diponegoro (UNDIP) Semarang, Indonesia. While he did his Master’s degree, he going to France to take some courses and internship at Agrocampus-Ouest, Rennes, France. His research interests lie in the areas of Economics, Environment, and Development. He has collaborated actively with other researchers/NGO from various fields in many research projects. He successfully published many articles in different top tier national and international journals.

Nanda Adhi Purusa, Universitas Dian Nuswantoro

Nanda Adhi Purusa is a lecturer and researcher at the Faculty of Economics and Business, Universitas Dian Nuswantoro. He earned his Bachelor’s degree and Master’s degree in Economics and Development Studies at Universitas Sebelas Maret. His research interests lie in the areas of economics, human resources development, and institutional economics. He has collaborated actively with other researchers and successfully published many articles on the themes of industrial center institutions, community-based economic development, and the dynamics of economic development.

Rudi Kurniawan, Universitas Dian Nuswantoro

Rudi Kurniawan is a lecturer and researcher at the Department of Management, Universitas Dian Nuswantoro (UDINUS). He earned his Bachelor’s degree in Economics at the Department of Economics and Development Studies, Faculty of Economics and Business, Universitas Pembangunan Nasional (UPN) Surabaya, Indonesia. He did his Master’s degree in Economics at Universitas Diponegoro (UNDIP) Semarang, Indonesia. Experienced since 2001 in capital market, Some of the courses taught are Investment & Capital Market, International Economics, Microeconomics, and Macroeconomics. He is also active in the publication of national and international articles during his teaching time.

Tito Wira Eka Suryawijaya, Universitas Dian Nuswantoro

Tito Wira Eka Suryawijaya is a researcher at the Department of Management, Universitas Dian Nuswantoro (UDINUS), Indonesia where he has been a faculty member since 2020. He earned my Bachelor’s degree in Management at the Faculty of Economics and Business, Universitas Dian Nuswantoro, Indonesia. His research interest line in the areas of marketing, strategic management, and entrepreneurship. He have collaborated actively with other researchers from various fields in many research projects. He successfully published many articles in different top tier national and international journals.

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