Tanda dan Makna Wacana dalam Poster Kampanye Pencegahan Kekerasan Seksual Menggunakan Teori Semiotika C.S Peirce
Abstract
Sexual violence is one of the most talked about cases in society, especially in Indonesia. Many victims are reluctant to report cases of sexual violence due to a lack of evidence or psychological barriers arising from fear, shame, and public ridicule. Because of the rampant cases of sexual violence, several artists were moved to carry out a campaign to prevent sexual violence by making an educational poster. The purpose of this research is to analyze the semiotic signs and meanings in the sexual violence prevention posters more profoundly and to deepen the responses from the responders regarding the posters that have been uploaded. This research uses descriptive and qualitative research design. The data used in this research is from a sample of 13 posters from 9 posts on Instagram. The results and discussion in this study found that icons in this study contain figurative meanings and use many female icons. Meanwhile, symbols in this study are in the form of descriptive information. The index in this study describes many negative images representing the victim's condition. Interpretants in this study found responders' comments that approved the poster information. This research implies that it is suitable to be a reference for linguistic and visual communication research.
Copyright (c) 2025 Sasdaya: Gadjah Mada Journal of Humanities
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Sasdaya: Gadjah Mada Journal of Humanities applies the Creative Commons Attribution-ShareAlike 4.0 International License, with the copyright on the published articles held by the journal. Authors are required to transmit the copyright to this journal once the articles are accepted. This journal is granted a non-exclusive license to publish the articles as the original publisher, along with the commercial right to publish printed issues for sale. Since this journal applies an open-access mode, authors may post articles published by this journal on personal websites or institutional repositories both prior to and after publication while providing bibliographic details that credit this journal.
By publishing with this journal, the copyright holder grants any third party the lawful right to use their published article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
Subsequently, people are lawfully permitted to share, distribute, remix, adapt, and build upon the published articles, even for commercial purposes, so long as they provide appropriate credit or attribution (Title, Author, Source, and License of the work), include a link to the license, indicate if any changes were made, and redistribute the derivative outputs under the same license (CC BY-SA 4.0).
